Live Nation And Shell Announce Integrated Music Sponsorship
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Live Nation (LYV), Shell Oil (RDS-A) Enter Marketing Alliance
July 6, 2015 3:01 PM EDTLive Nation (NYSE: LYV) and Shell Oil Products US today announce a marketing alliance for Shell to become the official fuel sponsor and Pennzoil to become the official lubricants sponsor at eight of Live Nation's amphitheaters across North America. As part of this relationship, the Pennzoil brand is extending its collaboration with Live Nation, which began in October 2014 with Backseat Pass, a video series on a custom-designed site with musical artists performing a song in the backseat of a moving vehicle, bringing to life the natural connection between music and cars in a... More
