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Nike (NKE) Becomes Official Merchandising Partner of NBA; Jefferies Reiterates Buy
June 11, 2015 7:17 AM EDTJefferies reiterates a Buy rating and $120.00 price target on Nike (NYSE: NKE) as NKE officially becomes the global merchandising partner of the NBA. The 8 year deal begins with the 2017-18 season, Analyst Edward Plank views this as a logical and fruitful partnership.
Plank... More
Nike (NKE) Becomes Exclusive Oncourt Apparel Provider for the NBA, WNBA
June 10, 2015 4:31 PM EDTThe National Basketball Association (NBA) and NIKE, Inc. (NIKE) (NYSE: NKE) announced an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.
This partnership with NIKE represents a new paradigm in the structure of our global merchandising business, said NBA Commissioner Adam Silver. As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt... More
