Facebook (FB) Debuts Instant Articles
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Facebook (FB) Gains as JPMorgan Notes 'Impressive' April Engagement; Remains Favorite Idea
May 14, 2015 10:24 AM EDTFacebook (NASDAQ: FB) is stronger off the open (+1.8%) following positive comments from JPMorgan analyst Doug Anmuth. The analyst reiterated an Overweight rating and $100 price target, noting share of mobile remained strong at 24% in April.
"Facebook remains our top pick in 2015 as we believe its still early in monetizing Facebook's base of 1.4B users and the company is building other strong franchises in Instagram, Messenger, & WhatsApp. comScore data suggests continued strong engagement as Facebooks share of mobile Internet time excluding Instagram & WhatsApp in April was 24%, and its... More
Facebook (FB) Instant Articles Positive for The New York Times (NYT) - FBR Capital
May 13, 2015 3:04 PM EDTFBR Capital analyst William Bird weighed in on The New York Times (NYSE: NYT) amid news Facebook (NASDAQ: FB) began hosting instant articles provided by nine media companies, including The New York Times. The firm views this as a near-term positive for the company, although not enough to upgrade the stock.
"We view... More
Facebook (FB) Extends Carousel Ads to Mobile
May 11, 2015 2:49 PM EDTFacebook (NASDAQ: FB) posted the following to its Business blog on Monday:
Last year, we introduced the carousel format for Facebook ads, which let advertisers showcase multiple images and links in one ad. Since then, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than... More