MasterCard Announces Acquisition of Applied Predictive Technologies
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MasterCard (MA) to Acquire Applied Predictive Technologies for $600M
April 27, 2015 4:03 PM EDTMasterCard (NYSE: MA) entered into an agreement to acquire Applied Predictive Technologies (APT) for $600 million, subject to customary purchase price adjustments.
Applied Predictive Technologies is a leading cloud-based analytics provider. APTs Test & Learn® platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.
This acquisition advances MasterCard's agenda to deliver differentiated services to merchants,... More
