Apple's (AAPL) App Store Becomes 'Greener'

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Apple (AAPL) Garners Bullish Comments from Another Sell-Side Analyst; Price Target Raised to $150 at UBS

February 13, 2015 8:46 AM EST

UBS maintained a Buy rating on Apple (NASDAQ: AAPL) and raised its price target to $150.00 (from $130.00). Analyst Steven Milunovich made bullish comments regarding its ecosystem, referring to the iPhone as the sun, the Apple Watch as a planet, and services the gravity in the Appleverse.

"Although Apple the device company took the market cap to $700bn, Apple the platform company may take it to $1tn. As a multi-sided platform, iOS is mostly monetized through hardware with software... More