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Wal-mart (WMT) Cuts 20% Off of iPhone 5C Price Into Pre-Orders (AAPL)

September 12, 2013 8:53 AM EDT
Wal-mart (NYSE: WMT) is already looking to beat the competition on the next version of Apple (Nasdaq: AAPL) iPhone.

CNET notes today that Wal-mart -- the world's largest retailer -- will sell Apple's iPhone 5C with 16-GB of memory for $79 and iPhone 5C with 16-GB of memory for $189.

Like Verizon and Sprint, pre-orders for the iPhone 5C will being on Friday morning, while iPhone 5S orders won't start until September 20th.

Today's news comes following a press release issued earlier in the week, stating that Wal-mart has started a smartphone trade-in program. The company gave examples of trade-in values for working, non-damaged smartphones: $300 for an Apple iPhone 5, $175 for a Samsung Galaxy SIII and $52 for a Samsung Galaxy S2.

Shares of Wal-mart are flat in early trading Thursday.


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