Apple CEO Ternus plots restructure to supercharge products, report says

Investing.com -- Just weeks into his tenure as Apple Inc. (NASDAQ: AAPL) CEO, John Ternus is orchestrating a major structural overhaul of the tech behemoth aimed at accelerating product development, broadening the device ecosystem, and engineering a leaner, more agile organization.

The aggressive pivot marks the first clear indication of how Apple’s former hardware chief plans to reshape the company following Tim Cook’s 15-year reign.

According to a Bloomberg News report detailing the internal rumors, Ternus is pushing to eliminate layers of middle management, effectively closing the gap between senior leadership and boots-on-the-ground engineers. The structural flattening is intended to foster a more experimental, fast-moving culture that Ternus has told colleagues is necessary to compete aggressively in the artificial intelligence era.

As part of the shake-up, Ternus is reportedly weighing a departure from Apple’s notoriously rigid spring and fall product launch cycles, opting instead for a more fluid, rapid-release schedule to get innovations to market faster.

The strategic shift comes alongside broader cost-cutting initiatives. With Apple’s high-margin services business experiencing slowing growth, Ternus is actively pursuing new revenue streams and exploring avenues to extract more profitability from the company’s existing hardware lineup.

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