BrewDog launches four-beer Liquid Visions series in UK retail
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BrewDog, owned by Tilray Brands (NASDAQ: TLRY), launched a new craft beer series called Liquid Visions on Sept. 1, 2026, with a rollout across major UK grocery retailers through October.
The series includes four beers, each featuring artist-designed 440ml cans brewed with 26g of hops per litre. The first two varieties are now available at Tesco, with a broader retail expansion beginning Sept. 21.
The initial two beers are Dive Bar, a 6% ABV Sunshine IPA with can artwork by Aberdeen illustrator Chris Whyte, and Krush Test Dummy, an 8% ABV Double Hazy IPA with artwork by Barcelona-based illustrator Jordi Ros. Two additional beers follow later: Pacific Parallax, a 6.3% ABV DDH New Zealand Pale Ale launching in late September as a Sainsbury's exclusive with artwork by Bristol illustrator Andy Bourne, and Strange Bines, a 7% ABV Saturated IPA arriving in October with artwork by Simon Prades.
The launch follows BrewDog's performance at the 2026 World Beer Awards, where Hazy Jane, Wingman and Mackie's Two Scoops received Gold and Scotland Country Winner awards. Punk IPA, Lost Lager, Black Heart, Mello Lime & Mint and Mello Peach & Passion Fruit were also recognized at the same awards.
Rajnish Ohri, President of International at Tilray Brands, said the launch "builds on BrewDog's recent success at the World Beer Awards and brings together award-winning craft, distinctive design and strong grocery execution to create a compelling new platform for consumers and retail partners."
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