Stitch Fix launches Favorite Daughter capsule collection

Stitch Fix has announced an exclusive limited-edition capsule collection with Favorite Daughter, the fashion brand co-founded by Sara and Erin Foster, according to a company press release.

The collection includes graphic tees and a half-zip bearing a "Drop Off Club" design, along with "Favorite Teacher" styles. The pieces are intended to pair with jeans and are positioned as everyday casual wear.

The Favorite Daughter capsule is part of a broader seasonal lineup that also includes exclusive collections from Z Supply, Alex Mill, and Dr. Scholl's, offering separates, varsity-inspired sweaters, and sneakers, respectively.

Stitch Fix cited internal consumer research conducted in June 2026, based on a survey of 1,000 U.S. mothers, finding that nearly 90% of respondents said they had skipped parts of their morning routine to get children out the door, and nearly 80% reported having under 30 minutes to get themselves ready.

"As moms, we spend so much time managing everyone else's schedule that getting dressed for ourselves becomes an afterthought," said Sara Foster, co-founder of Favorite Daughter.

Amy Sullivan, Vice President of Buying & Private Brands at Stitch Fix, said the collections are part of a multi-year strategy to expand the company's product assortment across categories.

All four collections are available exclusively through Stitch Fix, either via a scheduled Fix or direct purchase on the platform.

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