NIQ and Circle K expand analytics deal across 12 countries

NielsenIQ (NYSE: NIQ) and Circle K announced a multi-year global analytics agreement spanning more than 12 countries across North America and Europe, according to a press release from NIQ.

The agreement extends Circle K's use of NIQ's predictive and prescriptive analytics platforms to support merchandising, pricing, and operational decision-making across the convenience retailer's international operations.

In Canada, Circle K is expanding its use of NIQ's analytics capabilities to match those already deployed in the United States, with the addition of greater market-level granularity for localized insights. In Europe, the agreement allows Circle K teams to tailor analytics, assortment, and pricing insights to individual market conditions.

"As Circle K's footprint continues to expand, having a trusted analytics partner with both global scale and deep local expertise is increasingly important," said Trey Powell, SVP of Food & Retail at Circle K. "NIQ's advanced analytics and AI-driven insights help our teams make smarter, faster decisions."

The collaboration is supported by NIQ's dedicated service model, which includes onsite support across Circle K offices worldwide.

"Winning in today's retail environment requires both global scale and precision at the local level," said James Hunt, Managing Director of Beverage Alcohol, Tobacco & Convenience at NIQ.

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