Hasbro to make Legend of Zelda toys starting in 2027

Hasbro announced a multi-year licensing partnership with Nintendo to produce toys based on The Legend of Zelda franchise, with products set to launch in 2027.

According to a press release from Hasbro, the collaboration will debut with the first reveals of three 6-inch scale figures at San Diego Comic-Con, scheduled for July 23–26, 2026.

"For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery," said Billy Lagor, President of Toys and Board Games at Hasbro. "By combining Nintendo's iconic storytelling with Hasbro's leadership in action and role-play, we're delivering toys that invite fans to play, explore and forge their own epic adventures."

The Legend of Zelda series first launched in the U.S. in 1987. Hasbro is based in Pawtucket, R.I., and its existing toy portfolio includes brands such as Nerf, Transformers, and Play-Doh.

You May Also Be Interested In

• Hasbro (HAS) PT Lowered to $95 at DA Davidson as Shares Trade at a Premium
• Jefferies Upgrades Verisk Analytics (VRSK) to Buy
• Fermi Inc. admits 12.1 million shares to London Stock Exchange