Weight Watchers and FlavCity launch summer protein product and program

WW International, Inc. (NASDAQ: WW), operating as Weight Watchers, announced a summer collaboration with FlavCity, a health and wellness brand founded by Bobby Parrish, according to a press release dated July 8, 2026.

The partnership includes a limited-edition co-branded product, the Weight Watchers x FlavCity Whipped Lemonade protein smoothie powder, available through FlavCity's TikTok Shop and ShopFlavCity.com while supplies last. The product contains 25 grams of protein and 10 grams of collagen per serving, with no artificial flavors, and carries a 4 Points value under the Weight Watchers system.

Alongside the product, Weight Watchers launched Summer Strength Club, a 10-week program running through Labor Day. The program includes live strength classes every Friday at noon ET, led by Weight Watchers Global Strength Coach Holly Rilinger. The program is open to both Weight Watchers members and non-members.

Summer Strength Club also includes weekly recipe content, a live cooking demonstration featuring Parrish and Weight Watchers coach Sherry Rujikarn, and a community challenge available to Core+ and Med+ members through the Weight Watchers Connect platform.

"FlavCity has built an incredibly engaged community around making healthier choices feel more approachable, which makes them a natural partner for Weight Watchers," said Julie Rice, Chief Experience Officer at Weight Watchers.

Summer Strength Club is currently live in the Weight Watchers app and accessible online.

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