eToro unveils AI-driven mobile app with agentic trading tools

eToro, the trading and investing platform, launched a rebuilt mobile app on July 7, 2026, at its "Intelligence in Motion" event in London, introducing a range of new features centered on artificial intelligence and expanded trading capabilities.

The updated app includes Tori, an AI agent that surfaces portfolio insights, market signals, and price movement context without user prompting. Tori is accessible through WhatsApp and Apple Watch, allowing users to monitor portfolios without opening the app directly.

The company also announced agentic trading, which allows investors to build or copy AI agents that trade continuously on their behalf, each operating within its own sub-account. A new sub-account feature lets users separate investments by goal, such as retirement savings or a home purchase.

eToro introduced a new desktop platform called eToro Edge, aimed at active traders and featuring professional-grade charting and analytics tools. The company's App Store, which hosts trading and analytics applications built by partners, developers, and users, is also expanding, with access provided through a Builders' Portal offering APIs and development resources.

For cryptocurrency users, eToro launched instant self-custody wallets powered by Zengo, a self-custody technology the company has acquired. Users can set up a digital wallet directly through Tori to access decentralized finance tools. eToro noted that Zengo's non-custodial wallet is a separate product from its regulated exchange services.

"By bringing AI and our community together, we're helping people invest with greater knowledge and confidence," said Yoni Assia, co-founder and CEO of eToro.

The announcement also included a refreshed brand identity, featuring a new logo and tagline, "Know better." eToro stated that availability of the new products and services varies by jurisdiction and that Tori does not provide investment advice.

You May Also Be Interested In

• ADARx Pharmaceuticals files for proposed IPO
• Ardent Health revises 2025 non-GAAP figures after SEC staff talks
• Lion Copper and Gold Corp. to rename and consolidate shares for Nasdaq bid