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Meta Platforms (META) Reiterated at Buy by DA Davidson: 'Selling More Ads at Higher Prices'

July 2, 2026 8:22 AM EDT
Get Alerts META Hot Sheet
Price: $627.17 -2.58%

Rating Summary:
    39 Buy, 9 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 9 | Down: 14 | New: 29
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DA Davidson analyst Gil Luria reiterated a Buy rating on Meta Platforms Inc. (NASDAQ: META).

The analyst commented, "Meta has been a significant beneficiary from the advances in AI by selling more ads at higher prices which has driven significant revenue acceleration. It has not gotten credit because it has increased capex even more. If Meta slows down capex and starts monetizing it, we see significant upside to revenue and cash flow. It could stay in the race by going back to its open source roots which would present more upside."

For an analyst ratings summary and ratings history on Meta Platforms Inc. click here. For more ratings news on Meta Platforms Inc. click here.

Shares of Meta Platforms Inc. closed at $612.91 yesterday.



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D.A. Davidson, Gil Luria, Maynard Um, Mark Zuckerberg, ARK