Freedom Broker Starts Zeta Global Holdings Corp (ZETA) at Buy

Freedom Broker analyst Saken Ismailov initiates coverage on Zeta Global Holdings Corp (NYSE: ZETA) with a Buy rating and a price target of $28.58.

The analyst comments "We initiate coverage of Zeta Global Holdings (ZETA) with a Buy rating and a $28.50 price target. As an AI-powered, unified marketing cloud, Zeta is well positioned to benefit from the enterprise shift away from fragmented legacy MarTech systems toward integrated platforms that combine CDP, ESP, and omnichannel DSP capabilities. Zeta’s proprietary SuperGraph, built on over 245 million authenticated U.S. identities, provides a structural advantage for deterministic targeting in an increasingly privacy-constrained environment. Furthermore, Athena, its GenAI-powered orchestration layer, can automate complex marketing workflows, reduce onboarding friction, and support broader platform adoption over time."

For an analyst ratings summary and ratings history on Zeta Global Holdings Corp click here. For more ratings news on Zeta Global Holdings Corp click here.

Shares of Zeta Global Holdings Corp closed at $18.98 yesterday.

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