Visa launches travel platform in 10 cities with curated experiences

Visa (NYSE: V) has launched Visa Destinations, a travel platform available to Visa cardholders across 10 locations, including Paris, London, Dubai, Milan, Rome, Mexico City, New York City, Miami, San Francisco, and Thailand.

The mobile-first platform offers curated experiences across dining, entertainment, culture, hospitality, wellness, shopping, and transport. Access is exclusive to Visa cardholders, with enhanced benefits available to Visa Infinite and Visa Signature holders.

Visa has secured partnerships with Santander Group, Global Blue, Star Alliance, and Trip.com Group to support the platform. Santander will promote Visa Destinations to its customers across key regions, while Global Blue will provide tax-free shopping services to international travelers. Star Alliance will offer access through its 26 member airlines, and Trip.com Group will integrate curated travel offerings.

The platform includes offerings such as priority access to the Top of the Rock Observation Deck at Rockefeller Center in New York City and the Louvre in Paris.

"With Visa Destinations, we are accompanying travelers throughout their journey and helping them discover the moments that make a destination memorable, while giving our issuers and merchant partners a meaningful way to participate in the economic growth that travel creates," said Katya Petelina, Head of Global Cross-Border and Global Sales & Commercial Operations at Visa.

According to Visa's Global Travel Intentions Study 2026, four in 10 American travelers made a trip in 2025 to experience music, sports, or art festivals. Visa cited Boston Consulting Group data projecting travel to grow 10% annually in coming years. Additional destinations are planned to be added to the platform later this year.

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