Stitch Fix adds self-image feature to its AI styling platform

Stitch Fix (NASDAQ: SFIX) has expanded its AI-based style visualization platform, Stitch Fix Vision, to allow clients to generate personalized images of themselves wearing recommended outfits.

The new feature, called "See it on me," is available within the Stitch Fix Freestyle experience wherever outfit recommendations appear. Clients access the tool by navigating to a chosen outfit and selecting the option. To use Vision, clients upload a selfie through the Stitch Fix app, after which they receive personalized images. Generated images are stored in a personal Vision gallery within the app.

Stitch Fix originally launched Vision in October 2025. The platform provides personalized images of clients in curated outfits based on their style profile and current trends, and delivers a weekly set of new looks.

CEO Matt Baer said in a statement: "Vision helps bring this future to life by combining our deep understanding of each client's preferences with AI to offer personalized style inspiration."

Stitch Fix, founded in 2011 and headquartered in San Francisco, operates an online personal styling service that pairs human stylists with algorithmic recommendations.

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