Bath & Body Works to sell products at Ulta Beauty starting July 12

Bath & Body Works announced a partnership with Ulta Beauty that will bring a selection of its body care and home fragrance products to more than 600 Ulta Beauty stores nationwide and Ulta.com, beginning July 12, 2026.

The launch assortment includes fine fragrance mists, body creams, hand soaps, 3-wick candles and Wallflowers. Two items will be exclusive to Ulta Beauty: a mini fine fragrance mist set featuring five scents and a limited-time return of the Juniper Breeze fragrance, available in fine fragrance mist and body cream.

The White Barn Neutrals 3-wick candle collection, made with a soy wax base, will also be part of the launch, featuring scents including Sweet Orange & Agave, Pistachio Milk & Honey and Mahogany Coconut.

"We're continuing to expand our reach by bringing the best of Bath & Body Works to fragrance fans at Ulta Beauty," said Maly Bernstein, Bath & Body Works chief commercial officer.

Lauren Brindley, chief merchandising and digital officer at Ulta Beauty, said the partnership addresses what she described as a "meaningful whitespace opportunity" in home fragrance, hand soaps and body care categories.

Bath & Body Works currently operates more than 1,900 stores in the U.S. and Canada and more than 500 international locations. According to a press release, the company has been pursuing a broader marketplace strategy to expand beyond its owned stores and digital channels.

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