T. ROWE PRICE ANNOUNCES STRATEGIC ENHANCEMENTS TO U.S. INSTITUTIONAL BUSINESS
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New client support model designed to better serve clients, foster deeper partnerships, and drive long-term growth
Recognizing the evolving marketplace dynamics and T. Rowe Price's long-tenured history of providing service alpha to
Key structural changes include:
- Defining a holistic model for strategic institutional relationships and moving away from separate sales and service roles. Each
U.S . region—Northeast, Southeast, Central, and West—will operate as an integrated team under a single leader, delivering a consistent, client-centric experience. - Launch of a dedicated four-person national field consultant coverage team that is solely focused on delivering industry-leading support to key field consultants across the
U.S . This extension will provide field consultants with a more consistent point of contact, better insights and portfolio updates, and strengthen coordination of shared relationships through a more focused, proactive approach. - Creation of a
U.S . Institutional key accounts practice, which will focus on the business' most strategic relationships, setting new standards for client management, risk and growth planning, and enterprise connectivity.
"T. Rowe Price's new institutional operating model is a testament to our adaptability as preferences diverge across geographies and markets, directly supporting our corporate strategy of being an outcome-oriented solutions provider," said
The firm's
ABOUT T. ROWE PRICE
Founded in 1937, T. Rowe Price (NASDAQ: TROW) helps people around the world achieve their long-term investment goals. As a large global asset management company known for investment excellence, retirement leadership, and independent proprietary research, the firm is built on a culture of integrity that puts client interests first. Investors rely on the award-winning firm for its retirement expertise and active management approach of equity, fixed income, alternatives, and multi-asset investment capabilities. T. Rowe Price manages USD $1.89 trillion in assets under management as of May 31, 2026, and serves millions of clients globally. News and other updates can be found on Facebook, Instagram, LinkedIn, X, YouTube, and troweprice.com/newsroom.
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SOURCE T. Rowe Price Group
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