NIQ expands GeoPurchase audiences to four new countries

NIQ (NYSE: NIQ) announced the expansion of its GeoPurchase audience targeting product into Poland, Belgium, Mexico, and Indonesia, bringing the total number of markets where the syndicated product is available to 11 countries across Europe, North America, Asia-Pacific, and Latin America.

GeoPurchase audiences allow marketers to target consumers based on geographic purchase signals drawn from a network of local retailers, focusing on fast-moving consumer goods categories, brands, and sub-brands. The product is designed to help advertisers direct media spending toward areas where consumer demand is highest.

According to the company, the expansion is partly a response to tightening privacy regulations and the decline of cookie-based identifiers, which have reduced traditional methods of audience targeting.

"With GeoPurchase audiences, we're translating NIQ's global scale into local strategies that help every impression work harder," said Maureen Stapleton, Global Commercial Leader, Media Division. "We now offer GeoPurchase syndicated audiences across 11 countries in Europe, North America, APAC, and LATAM, with additional markets launching this year."

The syndicated audiences are available through The Trade Desk, Cadent, and AdSquare. NIQ also offers custom audiences in 28 markets, with further expansion planned.

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