Roadzen unit wins $1.2M roadside assistance contract for 500K users

Roadzen Inc. (Nasdaq: RDZN) announced that its wholly owned subsidiary, National Automobile Club (NAC), has signed a contract valued at approximately $1.2 million in annual revenue with a U.S. provider of digital assistance, mass insurance, and extended warranty programs.

Under the agreement, NAC will serve as the exclusive roadside assistance provider embedded within the client's consumer mobile application, which has a user base of more than 500,000 people. The deployment will run on StrandD, Roadzen's AI roadside orchestration platform, which manages the service process from incident reporting and provider matching to GPS tracking and job closure.

The contract is structured as a fully digital engagement, with services initiated, tracked, and completed within the client's app rather than through call centers or membership card channels. NAC's service provider network spans the United States, Canada, and Latin America.

"Roadside assistance is going embedded, invisible, and entirely digital — and NAC is built for that shift," said Rohan Malhotra, founder and CEO of Roadzen. "The membership card and the call center are giving way to seamless in-app experiences orchestrated in the backend by AI agents, and we see this model as highly replicable across other distribution partners."

Malhotra added that the contract advances the company's U.S. growth strategy, stating a goal of making the United States Roadzen's largest market within two to three years.

Roadzen is headquartered in Burlingame, California, and employs more than 390 people across offices in the U.S., U.K., and India.

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