Adobe launches Brand Visibility tool combining Semrush data for AI search

Adobe (Nasdaq: ADBE) announced Adobe Brand Visibility, a solution designed to help businesses monitor and improve their presence across AI-powered search platforms, including ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI.

The product combines Adobe's LLM Optimizer with Semrush's AI Optimization capabilities following Adobe's acquisition of Semrush. It is part of Adobe CX Enterprise, described as an end-to-end agentic AI system for managing customer lifecycles.

Adobe Brand Visibility draws on a database of nearly 300 million real-world AI search prompts to provide marketers with data on brand mention frequency, audience reach, competitive share-of-voice, and content gaps. The tool also incorporates Semrush's SEO database, which includes 28.5 billion keywords and 43 trillion backlinks.

According to Adobe, AI-driven traffic to U.S. retail sites grew 1,324% between October 2024 and May 2026, while AI traffic to travel sector sites rose 2,215% over the same period.

"In a world where customers often interact with an AI tool before ever reaching a business's website, visibility is everything now," said Anil Chakravarthy, President of Customer Experience Orchestration Business at Adobe.

The solution includes features for prompt strategy analysis, competitive brand comparison, automated content optimization, and SEO intelligence. It can be used as a standalone application or integrated with Adobe Experience Manager. The tool connects optimization actions to business outcomes through integrations with Adobe's analytics products.

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