Adobe launches Brand Visibility tool combining Semrush data for AI search

Adobe (Nasdaq: ADBE) announced Adobe Brand Visibility, a new product designed to help businesses monitor and improve their presence across AI-powered search platforms, including ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI.

The solution combines Adobe's LLM Optimizer with Semrush's AI Optimization capabilities following Adobe's acquisition of Semrush. The product is part of Adobe CX Enterprise, described as an end-to-end agentic AI system for managing customer lifecycles.

Adobe Brand Visibility draws on a database of nearly 300 million real-world AI search prompts, which the company says is the largest of its kind, collected with user consent. The tool also incorporates Semrush's SEO data, which includes 28.5 billion keywords and 43 trillion backlinks compiled over 17 years.

Key features include competitive brand comparison, prompt strategy analysis, auto-optimization of content for AI surfaces, and integration with Adobe's analytics tools to tie optimization actions to business outcomes such as revenue and pipeline. The product can function as a standalone application or integrate with Adobe Experience Manager.

"In a world where customers often interact with an AI tool before ever reaching a business's website, visibility is everything now," said Anil Chakravarthy, President of Customer Experience Orchestration Business at Adobe.

According to data cited in the press release, AI-driven traffic to U.S. retail sites grew 1,324% between October 2024 and May 2026, while AI traffic to travel sector sites rose 2,215% over the same period.

Adobe Brand Visibility is available as part of the Adobe CX Enterprise suite.

You May Also Be Interested In

• Alphabet Sees FY26 Capex $195B To $205B, Saw $180B To $190B
• Netflix raises $1 billion in senior notes due 2036
• Intel mulls partnership for Ohio chip fab, SK Hynix among candidates - report