Vera Bradley launches at Nordstrom in first-ever retail partnership

Vera Bradley, Inc. (NASDAQ: VRA) announced that its products are now available at all Nordstrom full-line store locations nationwide and on Nordstrom.com, marking the first partnership between the two companies.

The assortment includes handbags, travel styles, backpacks, and accessories, featuring both new-release prints and relaunched designs. Specific styles available include the Original 100 Handbag, Hathaway Tote, Large Original Duffel, Large Bancroft Backpack, Lunch Bag, Cosmetic Bag, pouches, and charms.

Ian Bickley, Chief Executive Officer of Vera Bradley, said in a statement: "As we continue to evolve the Vera Bradley brand and expand our reach to new audiences, we see tremendous opportunity in partnering with retailers that align with our vision for growth."

The initial launch is scheduled to run through the end of August, with both companies indicating interest in expanding the partnership into future seasonal opportunities.

Vera Bradley was founded in 1982 and is based in Fort Wayne, Indiana.

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