Identiv expands ID-Safe NFC tag portfolio for product authentication

Identiv, Inc. (NASDAQ: INVE) announced the expansion of its ID-Safe product family, a portfolio of NFC tags designed for product authentication, tamper detection, and traceability across pharmaceutical, healthcare, retail, food and beverage, electronics, and smart packaging applications.

The ID-Safe portfolio includes tamper-evident NFC labels that detect and record package opening events, and tamper-proof tags with destructible antennas that prevent removal or reuse. Select configurations support encrypted authentication using high-security NFC chips to protect against cloning and counterfeiting.

Each ID-Safe tag is encoded with a unique identity and can be linked to cloud-based systems to create a digital twin of the product. When a package is opened or tampered with, the tag registers an irreversible state change, such as a broken antenna or altered electrical signal, indicating the product has been compromised.

"Trust in physical products can't be assumed anymore – it has to be verified," said Andreas Walsner, Global Vice President Sales at Identiv. "ID-Safe brings together secure NFC-based identity, tamper detection, and tamper-proof design to enable companies to confirm authenticity and product integrity at any point in the lifecycle."

The products are already deployed in an NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors, developed in collaboration with ZATAP and Genuine-Analytics.

The portfolio includes multiple configurations with options for different chip types, memory capacities, and form factors. The tags can be scanned using standard NFC-enabled smartphones or readers to verify product authenticity and integrity throughout the supply chain.

Identiv develops RFID- and BLE-enabled IoT solutions, with its technology integrated into over 2 billion applications worldwide across healthcare, logistics, consumer electronics, luxury goods, and smart packaging sectors.

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