Lulus launches Amazon storefront and Victoria's Secret partnership

Lulu's Fashion Lounge Holdings, Inc. (NASDAQ: LVLU) announced the launch of a dedicated Amazon storefront and a new online partnership with Victoria's Secret as part of its wholesale expansion strategy.

The Amazon storefront offers a curated dress assortment to U.S. and international customers in sizes XS through XL, with a majority of styles exclusive to Amazon. The platform allows Lulus to reach new customers while leveraging Amazon's distribution capabilities and shipping infrastructure.

In late February, Lulus debuted an online-only dress collection at Victoria's Secret, featuring standard sizing from XS through XL. The partnership targets Victoria's Secret's digitally engaged customer base with Lulus' event-ready styles.

"Today's customer shops across platforms, and our goal is to show up for her in each of those moments with intentional, elevated product, that is distinctly Lulus," said Crystal Landsem, CEO at Lulus.

The announcements follow Lulus' recent expansion into all Nordstrom stores nationwide. Each partnership features channel-specific product assortments designed for different customer shopping behaviors rather than a uniform approach across all platforms.

The California-based women's clothing company, which offers contemporary feminine styles, is entering its 30th year of operation. The wholesale partnerships represent part of the company's strategy to increase reach and drive incremental revenue through partnerships with online retail destinations.

The information is based on a company press release statement.

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