Marriott assumes management of Kapalua Bay resort, plans St. Regis rebrand

Marriott International (NASDAQ: MAR) has signed an agreement with Kemmons Wilson Hospitality Partners to manage The Resort at Kapalua Bay in Hawaii, with operations beginning March 14, 2026.

The 25-acre oceanfront property on Maui's northwest coast will join Marriott Bonvoy immediately and is scheduled to become part of the St. Regis Hotels & Resorts portfolio in 2027 following a renovation. The resort features 146 multi-bedroom, ocean-view residences ranging from 1,774 to over 4,050 square feet.

The property will maintain its current ownership structure under the management agreement. Guests can continue to stay at the resort during the transition and renovation process.

"We are proud to work with Kemmons Wilson on the evolution of this exceptional resort," said Dana Jacobsohn, Marriott International Chief Development Officer, Global Mixed Use and Luxury, North America. "Kapalua Bay is one of the most iconic leisure destinations in the world, and this agreement reflects our continued momentum in growing a best-in-class luxury resort portfolio."

The resort includes amenities such as championship golf courses, tennis courts, a 40,000-square-foot spa with 19 treatment rooms, and direct beach access to Kapalua Bay Beach. Meeting and event space totals 3,415 square feet indoors and 30,210 square feet outdoors.

The agreement expands Marriott's presence in Hawaii to approximately 30 open properties with six additional properties in development, according to the company's press release.

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