Apple aims to keep iPhone shipments steady - Bloomberg News
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FILE PHOTO: A women uses an iPhone mobile device as she passes a lighted Apple logo at the Apple store at Grand Central Terminal in New York City, U.S., April 14, 2023. REUTERS/Mike Segar/File Photo
(Reuters) - Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, roughly in line with the year before, Bloomberg News said on Monday citing people familiar with the matter.
The company is aiming to hold shipments steady despite a projected decline in the overall smartphone market, the report said, adding Apple is considering raising the price for Pro models.
Apple did not immediately respond to a Reuters request for comment.
Shares of the iPhone-maker inched higher in trading before the bell.
(Reporting by Samrhitha Arunasalam in Bengaluru; Editing by Krishna Chandra Eluri)
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