Needham & Company Raises Price target on Nielsen Holdings (NLSN) to $65 Following 1Q earnings

Needham & Company reiterated a Buy rating on Nielsen Holdings (NYSE: NLSN), and raised the price target to $65.00 (from $55.00), following the company's 1Q earnings report. NLSN reported revenue of $1.487B, and Adjusted EPS of $0.51.

Analyst Laura Martin commented, "With NLSN’s acquisition of DISH’s set-top box data, its hyper-focus on new analytics products, dialog around total audience measurement products, and NLSN’s global expansion, it feels a bit like NLSN is channeling SCOR. Shareholders should be wary of this convergence because direct competition is bad for shareholders as it implies lower pricing power for both companies. Because there are only two players, a healthier business model for the ecosystem would be if they carved out specific niches and charged a premium for those unique products. Importantly, strategy and execution together drive long-term shareholder value, so if NLSN executes the playbook better, it will create more shareholder value."

For an analyst ratings summary and ratings history on Nielsen Holdings click here. For more ratings news on Nielsen Holdings click here.

Shares of Nielsen Holdings closed at $53.96 yesterday.

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