Green Mountain Coffee (GMCR) Sinks, Is Company Getting 'Desperate'?
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Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) is under heavy pressure and traders are pointing to the $50 manufacture rebate on Keurig K-cup and Vue coffee brewers, which has some thinking 'desperation' in light of last week's launch of Starbuck's (NASDAQ: SBUX) Verismo system.
Shares of GMCR are down 6.8 percent to $24.11 into the close.
Shares of GMCR are down 6.8 percent to $24.11 into the close.
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