Mecox Lane (MCOX) Approves $10M Buyback

Mecox Lane Limited (Nasdaq: MCOX), which operates one of China's leading online platforms for apparel and accessories, today announced that its board of directors has approved a share repurchase program. The board has authorized the Company to repurchase up to $10 million of its own American depositary shares ("ADSs") from May 20, 2012 to May 19, 2013.

The repurchases may be made from time to time on the open market at prevailing market prices, in negotiated transactions off the market, in block trades or otherwise. The timing and extent of any purchases will depend upon market conditions, the trading price of ADSs and other factors, and subject to the restrictions relating to volume, price and timing under applicable law, including Rule 10b-18 under the Securities Exchange Act of 1934. The Company expects to implement this share repurchase program in a manner consistent with market conditions and the interest of its shareholders. The Company's board of directors will review the share repurchase program periodically, and may authorize adjustment of its terms and size accordingly.

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