Form DEFA14A Innovator ETFs Trust
As filed with the Securities and Exchange Commission on March 17, 2026
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
Schedule 14A Information
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
(Amendment No. )
Filed by the Registrant ☒
Filed by a Party other than the Registrant ☐
Check the appropriate box:
| ☐ | Preliminary Proxy Statement |
| ☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
| ☐ | Definitive Proxy Statement |
| ☒ | Definitive Additional Materials |
| ☐ | Soliciting Material Pursuant to Sec. 240.14a-12 |
Innovator ETFs® Trust
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
| ☒ | No fee required. |
| ☐ | Fee paid previously with preliminary proxy materials. |
| ☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11. |

|
YOUR VOTE IS NEEDED The Special Meeting has been adjourned to March 27, 2026 because the required vote has not yet been obtained. Every vote counts, even if you own just a few shares. |
WHAT’S HAPPENING
Goldman Sachs has agreed to acquire Innovator Capital Management, the investment adviser to your fund. Under federal securities law, this requires shareholder approval of a new advisory agreement. The approval of the new advisory agreement is a necessary step to ensure uninterrupted management of your fund. Additionally, fourteen highly qualified Trustees have been nominated for election to the Boad of Trustees of the Trust.
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NOTHING CHANGES ABOUT YOUR FUND ✓ Same investment strategy and objectives ✓ Same portfolio managers and advisory team ✓ Same management fees ✓ Same shares. Your holdings are not affected. The Board of Trustees unanimously recommends you vote FOR both proposals. |
| VOTE NOW. IT TAKES LESS THAN 2 MINUTES. | |||
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VOTE NOW
ProxyVote.com |
SEE MATERIALS
https://proxyvotinginfo.com/p/innovatoretfs2026 |
PHONE Call toll-free: (866) 210-4338 |
Sign and return your proxy card in the enclosed postage-paid envelope |
Already voted? Your vote has been recorded and you do not need to vote again. To change your vote, simply vote again. Your most recent vote will count.
WHY YOUR VOTE MATTERS
Without enough votes, the meeting must continue to be adjourned, delaying the closing of the transaction and the additional resources Goldman Sachs intends to devote to your fund. A quick vote today helps move things forward for all shareholders.
Thank you for your investment in the Innovator ETFs.
Sincerely,
H. Bruce Bond
Chief Executive Officer, Innovator Capital Management, LLC
| Questions? Call Sodali & Co. at (866) 210-4338 Weekdays 10 a.m. to 11 p.m. ET |
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