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Form 13F-HR Willis Investment Counse For: Jun 30

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August 8, 2022 3:03 PM EDT

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
Report for the Calendar Year or Quarter Ended: 06-30-2022
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Willis Investment Counsel
Address: 710 GREEN STREET
GAINESVILLE , GA30501
Form 13F File Number: 028-11914

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Kelli M. Wright
Title: Chief Compliance Officer
Phone: 770-718-0706
Signature, Place, and Date of Signing:
Kelli M/ Wright Gainesville , GA 08-08-2022
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 115
Form 13F Information Table Value Total: 1,632,109
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3m Company COM 88579y101 29,295 226,376 SH SOLE 31,665 0 194,711
Accenture PLC COM g1151c101 48,330 174,068 SH SOLE 23,605 0 150,463
Adobe Systems Inc COM 00724f101 10,023 27,380 SH SOLE 6,392 0 20,988
Advance Auto Parts Inc COM 00751y106 15,401 88,975 SH SOLE 20,715 0 68,260
Aflac Inc COM 001055102 32,312 583,996 SH SOLE 91,325 0 492,671
Allstate COM 020002101 19,732 155,700 SH SOLE 14,300 0 141,400
American Electric Power Co COM 025537101 17,127 178,513 SH SOLE 16,300 0 162,213
American Express COM 025816109 17,641 127,261 SH SOLE 29,718 0 97,543
AO Smith Corporation COM 831865209 459 8,398 SH SOLE 14 0 8,384
APA Corporation COM 03743q108 5,334 152,838 SH SOLE 29,305 0 123,533
Apple Computer COM 037833100 13,786 100,833 SH SOLE 8,500 0 92,333
Applied Material Inc COM 038222105 12,678 139,344 SH SOLE 21,628 0 117,716
AT&T Corp COM 00206r102 22,365 1,067,010 SH SOLE 97,000 0 970,010
Atkore International Group COM 047649108 1,512 18,217 SH SOLE 33 0 18,184
Automatic Data Proc COM 053015103 12,902 61,428 SH SOLE 6,100 0 55,328
Berkshire Hathaway CL A COM 084670108 409 1 SH SOLE 0 0 1
BHP Billiton Ltd COM 088606108 27,544 490,282 SH SOLE 56,813 0 433,469
Blue Bird Corp COM 095306106 693 75,201 SH SOLE 115 0 75,086
Bp Plc Spon Adr COM 055622104 14,906 525,772 SH SOLE 75,420 0 450,352
Caterpillar Inc Del COM 149123101 25,993 145,410 SH SOLE 23,710 0 121,700
CDK Global, Inc. COM 12508E101 1,004 18,337 SH SOLE 35 0 18,302
Chevron Corp COM 166764100 8,199 56,634 SH SOLE 5,000 0 51,634
Chubb Ltd COM h1467j104 38,705 196,894 SH SOLE 31,510 0 165,384
Cisco Systems Inc COM 17275r102 37,043 868,749 SH SOLE 136,063 0 732,686
Clorox Co Del Com COM 189054109 30,754 218,147 SH SOLE 28,974 0 189,173
Coca Cola Company COM 191216100 629 10,000 SH SOLE 0 0 10,000
Conocophillips COM 20825c104 21,404 238,322 SH SOLE 37,889 0 200,433
CSG Systems International, Inc COM 126349109 2,287 38,317 SH SOLE 65 0 38,252
Cytodyn Inc COM 23283M101 5 13,037 SH SOLE 0 0 13,037
Darden Restaurants Inc COM 237194105 5,872 51,906 SH SOLE 4,700 0 47,206
Deere Co COM 244199105 12,882 43,017 SH SOLE 3,300 0 39,717
Dolby Laboratories, Inc CL A COM 25659t107 9,303 129,999 SH SOLE 25,837 0 104,162
Dollar General Corp COM 256677105 18,533 75,509 SH SOLE 18,090 0 57,419
Donaldson Co Inc COM 257651109 1,838 38,188 SH SOLE 67 0 38,121
Duke Energy Corp New COM 26441C204 13,492 125,850 SH SOLE 11,400 0 114,450
Eaton Corp COM G29183103 5,536 43,941 SH SOLE 4,000 0 39,941
Eli Lilly & Co COM 532457108 3,312 10,216 SH SOLE 1,000 0 9,216
Emerson Elec Co COM 291011104 17,531 220,400 SH SOLE 18,100 0 202,300
Evertec, Inc COM 30040P103 2,447 66,347 SH SOLE 98 0 66,249
Exxon Mobil Corp COM 30231g102 20,613 240,697 SH SOLE 38,300 0 202,397
Factset Resh Sys Inc COM 303075105 14,498 37,700 SH SOLE 3,400 0 34,300
Flowers Foods, Inc COM 343498101 365 13,882 SH SOLE 13,882 0 0
Fluor Corp New Del Com COM 343412102 1,413 58,035 SH SOLE 102 0 57,933
Fortinet, Inc COM 34959e109 9,101 160,855 SH SOLE 37,560 0 123,295
Frontdoor Inc COM 35905A109 1,579 65,570 SH SOLE 98 0 65,472
Generac COM 368736104 6,582 31,255 SH SOLE 6,218 0 25,037
General Dynamics Corp COM 369550108 13,674 61,803 SH SOLE 5,500 0 56,303
Genuine Parts Co COM 372460105 20,549 154,500 SH SOLE 12,100 0 142,400
Gildan Activewear Inc COM 375916103 2,131 74,035 SH SOLE 128 0 73,907
Globe Life Inc COM 37959e102 15,664 160,706 SH SOLE 37,108 0 123,598
Google Inc Class A COM 02079k305 8,626 3,958 SH SOLE 899 0 3,059
Healthcare Realty COM 421946104 28,445 1,045,759 SH SOLE 0 0 1,045,759
Hexcel Corp COM 428291108 5,078 97,071 SH SOLE 23,815 0 73,256
Home Depot Inc COM 437076102 27,468 100,151 SH SOLE 13,304 0 86,847
Intel Corp COM 458140100 33,003 882,204 SH SOLE 131,311 0 750,893
IShares S&P 100 COM 464287101 324 1,878 SH SOLE 0 0 1,878
John Bean Technologies Corpora COM 477839104 496 4,494 SH SOLE 8 0 4,486
Johnson And Johnson COM 478160104 62,821 353,901 SH SOLE 53,570 0 300,331
JP Morgan Chase & Co COM 46625h100 17,306 153,680 SH SOLE 13,800 0 139,880
Kimberly Clark Corp COM 494368103 24,764 183,230 SH SOLE 16,700 0 166,530
Kroger Co COM 501044101 34,376 726,309 SH SOLE 115,928 0 610,381
Lab Corp Of Amer COM 50540r409 19,412 82,830 SH SOLE 19,865 0 62,965
Lockheed Martin Corp COM 539830109 35,172 81,804 SH SOLE 11,515 0 70,289
Logitech International COM h50430232 681 13,076 SH SOLE 17 0 13,059
Lowe's Companies Inc COM 548661107 15,129 86,616 SH SOLE 8,800 0 77,816
Mastercard COM 57636q104 6,782 21,498 SH SOLE 4,876 0 16,622
Medpace Holdings, Inc COM 58506q109 2,931 19,584 SH SOLE 29 0 19,555
Medtronic Inc COM g5960l103 37,890 422,168 SH SOLE 62,345 0 359,823
Merck & Company, Inc COM 58933Y105 26,902 295,073 SH SOLE 26,700 0 268,373
Meta Platforms Inc COM 30303m102 1,429 8,863 SH SOLE 0 0 8,863
Microsoft Corp COM 594918104 43,486 169,320 SH SOLE 21,911 0 147,409
Mosaic Company COM 61945c103 8,924 188,941 SH SOLE 40,348 0 148,593
MSC Industrial COM 553530106 6,653 88,575 SH SOLE 14,310 0 74,265
Murphy Oil Corp COM 626717102 9,304 308,195 SH SOLE 69,971 0 238,224
Mycelx Technologies Corp COM 62847T202 6 10,360 SH SOLE 0 0 10,360
National Beverage Corp COM 635017106 1,844 37,682 SH SOLE 68 0 37,614
National Research Corporation COM 637372202 2,618 68,396 SH SOLE 119 0 68,277
Nvidia Corp COM 67066g104 2,406 15,872 SH SOLE 3,676 0 12,196
Organon & Co Com COM 68622V106 826 24,465 SH SOLE 43 0 24,422
PAR Technology Corp COM 698884103 319 8,500 SH SOLE 0 0 8,500
Patriot Transportation COM 70338W105 372 49,968 SH SOLE 0 0 49,968
Paychex Inc COM 704326107 34,133 299,753 SH SOLE 40,613 0 259,140
Pepsico Inc COM 713448108 24,203 145,224 SH SOLE 27,324 0 117,900
Pfizer Inc COM 717081103 46,778 892,197 SH SOLE 130,015 0 762,182
Price T Rowe Group Inc COM 74144t108 20,171 177,550 SH SOLE 19,833 0 157,717
Procter & Gamble Co COM 742718109 26,491 184,232 SH SOLE 16,800 0 167,432
Puresafe Water Systems Inc COM 74624H103 0 14,000 SH SOLE 0 0 14,000
Qualys, Inc. COM 74758t303 2,208 17,506 SH SOLE 27 0 17,479
Quest Diagnostics, Inc. COM 74834L100 20,825 156,600 SH SOLE 14,500 0 142,100
Ralph Lauren Corp COM 751212101 11,247 125,460 SH SOLE 30,504 0 94,956
Raytheon Technologies Corp COM 75513E101 15,040 156,484 SH SOLE 13,700 0 142,784
Reinsurance Group America COM 759351604 16,066 136,980 SH SOLE 32,530 0 104,450
Ross Stores Inc COM 778296103 4,421 62,949 SH SOLE 15,266 0 47,683
Sanofi-Aventis COM 80105N105 13,568 271,200 SH SOLE 23,600 0 247,600
Seaboard Corp COM 811543107 683 176 SH SOLE 1 0 175
Shell COM 780259305 18,227 348,579 SH SOLE 59,820 0 288,759
Southern Company COM 842587107 8,241 115,566 SH SOLE 5,700 0 109,866
Sterling Construction COM 859241101 1,839 83,894 SH SOLE 154 0 83,740
Target Corp Com COM 87612e106 17,058 120,780 SH SOLE 13,906 0 106,874
Texas Instruments Inc COM 882508104 43,412 282,536 SH SOLE 37,339 0 245,197
The Scotts Miracle-Gro Company COM 810186106 392 4,964 SH SOLE 9 0 4,955
Total Energies SE COM 89151E109 6,209 117,943 SH SOLE 11,000 0 106,943
Tractor Supply Co COM 892356106 31,123 160,554 SH SOLE 27,350 0 133,204
Truist Financial Corp COM 89832Q109 11,887 250,613 SH SOLE 25,500 0 225,113
United Parcel Service COM 911312106 11,169 61,185 SH SOLE 5,000 0 56,185
Us Bancorp (new) COM 902973304 19,595 425,800 SH SOLE 38,900 0 386,900
Valero Energy Corp COM 91913Y100 5,167 48,617 SH SOLE 4,500 0 44,117
Vanguard Small Cap ETF COM 922908751 3,942 22,382 SH SOLE 39 0 22,343
Vanguard Small Cap Value ETF COM 922908611 4,555 30,405 SH SOLE 53 0 30,352
Verizon Communications Com COM 92343v104 40,602 800,035 SH SOLE 112,069 0 687,966
Wal-Mart Stores Inc COM 931142103 24,903 204,830 SH SOLE 18,600 0 186,230
Waste Management Inc New COM 94106L109 7,654 50,035 SH SOLE 5,100 0 44,935
Wiley John & Sons Cl A COM 968223206 8,308 173,961 SH SOLE 43,335 0 130,626
Wisdomtree Total Div Fund COM 97717W109 363 6,266 SH SOLE 0 0 6,266
Vanguard Mid-Cap Etf ETF 922908629 448 2,276 SH SOLE 0 0 2,276

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