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Form 13F-HR GREENWOOD CAPITAL ASSOCI For: Dec 31

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February 13, 2015 9:43 AM EST

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
Report for the Calendar Year or Quarter Ended: 12-31-2014
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: GREENWOOD CAPITAL ASSOCIATES LLC
Address: P O BOX 3181
GREENWOOD , SC29648
Form 13F File Number: 028-06727

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: J. Philp Bell
Title: President/CCO
Phone: 864-941-4051
Signature, Place, and Date of Signing:
J. Philip Bell Greenwood , SC 02-13-2015
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 150
Form 13F Information Table Value Total: 345,420
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
ABBVIE INC. COM COM 00287y109 2,828 43,220 SH SOLE 42,760 0 460
ADVANCE AUTO PARTS INC COM COM 00751Y106 351 2,205 SH SOLE 2,205 0 0
AFFILIATED MNGRS GRP COM COM 008252108 441 2,080 SH SOLE 2,080 0 0
AMER EXPRESS COM 025816109 5,508 59,198 SH SOLE 58,543 0 655
AMERISOURCEBERGEN CORP COM COM 03073E105 3,018 33,473 SH SOLE 33,133 0 340
APPLE COMPUTER COM 037833100 12,008 108,792 SH SOLE 107,700 0 1,092
AUTODESK INC COM COM 052769106 325 5,415 SH SOLE 5,415 0 0
AUTOMATIC DATA PROCESS COM COM 053015103 3,583 42,975 SH SOLE 42,660 0 315
BANK OF AMERICA CORP COM 060505104 5,734 320,539 SH SOLE 317,614 0 2,925
BE AEROSPACE INC COM COM 073302101 257 4,430 SH SOLE 4,430 0 0
BLACKROCK INC COM COM 09247X101 5,764 16,120 SH SOLE 15,935 0 185
BOEING CO COM 097023105 4,156 31,977 SH SOLE 31,637 0 340
BRISTOL MYERS SQUIBB COM 110122108 3,162 53,560 SH SOLE 53,095 0 465
CABOT OIL & GAS CORP COM COM 127097103 238 8,030 SH SOLE 8,030 0 0
CALLON PETE CO DEL COM COM 13123X102 74 13,506 SH SOLE 13,506 0 0
CBS CORP NEW CL B COM 124857202 4,791 86,565 SH SOLE 85,470 0 1,095
CELGENE CORP COM COM 151020104 4,415 39,468 SH SOLE 39,013 0 455
CHECK POINT SOFTWARE ORD COM M22465104 277 3,524 SH SOLE 3,524 0 0
CISCO SYS INC COM COM 17275R102 2,561 92,071 SH SOLE 91,016 0 1,055
COCA COLA COMPANY COM 191216100 4,559 107,989 SH SOLE 107,309 0 680
COMCAST CORP NEW CL A COM 20030N101 2,727 47,017 SH SOLE 46,547 0 470
COSTCO WHOLESALE CORP. COM 22160K105 2,637 18,600 SH SOLE 18,375 0 225
DELPHI AUTOMOTIVE PLC SHS COM G27823106 3,892 53,519 SH SOLE 52,989 0 530
DELTA AIR LINES COM 247361702 4,803 97,645 SH SOLE 96,735 0 910
DISNEY (WALT) COMPANY HOLDING COM 254687106 7,096 75,336 SH SOLE 74,656 0 680
DR PEPPER SNAPPLE GRP COM COM 26138E109 309 4,310 SH SOLE 4,310 0 0
DUPONT CO COM 263534109 2,681 36,262 SH SOLE 35,862 0 400
E M C CORP MASS COM COM 268648102 3,759 126,391 SH SOLE 125,646 0 745
ELI LILLY & CO. COM 532457108 2,595 37,610 SH SOLE 37,255 0 355
EMERSON ELEC COM 291011104 4,304 69,719 SH SOLE 68,919 0 800
EOG RES INC COM COM 26875P101 2,612 28,375 SH SOLE 28,075 0 300
EXXON MOBIL CORP COM COM 30231G102 781 8,450 SH SOLE 8,450 0 0
F5 NETWORKS INC COM COM 315616102 359 2,750 SH SOLE 2,750 0 0
FORTINET INC COM COM 34959e109 270 8,815 SH SOLE 8,815 0 0
GEN ELECTRIC COM 369604103 3,764 148,938 SH SOLE 147,468 0 1,470
GILEAD SCIENCES INC COM COM 375558103 2,979 31,600 SH SOLE 30,615 0 985
GOOGLE INC CL A COM 38259P508 4,666 8,792 SH SOLE 8,742 0 50
GOOGLE INC CL C COM 38259P706 4,283 8,137 SH SOLE 8,102 0 35
GREENBRIER COS INC COM COM 393657101 218 4,062 SH SOLE 4,062 0 0
HAIN CELESTIAL GRP INC COM COM 405217100 629 10,796 SH SOLE 10,796 0 0
HD SUPPLY HLDGS INC COM COM 40416M105 323 10,950 SH SOLE 10,950 0 0
HILTON WORLDWIDE HOLDINGS COM 43300A104 4,088 156,678 SH SOLE 154,978 0 1,700
HOME DEPOT INC COM 437076102 4,396 41,881 SH SOLE 41,396 0 485
HONEYWELL INC COM COM 438516106 5,624 56,282 SH SOLE 55,577 0 705
IAC INTERACTIVECORP COM PAR $. COM 44919P508 222 3,645 SH SOLE 3,645 0 0
IBM COM 459200101 490 3,053 SH SOLE 3,053 0 0
ICON PLC SHS COM g4705a100 205 4,030 SH SOLE 4,030 0 0
INTEL CORP. COM 458140100 5,182 142,786 SH SOLE 141,421 0 1,365
INVESCO LTD SHS COM G491BT108 240 6,078 SH SOLE 6,078 0 0
ISHARES TR RUSSELL1000GRW COM 464287614 1,263 13,214 SH SOLE 13,214 0 0
J P MORGAN CHASE & CO COM COM 46625H100 4,197 67,060 SH SOLE 66,490 0 570
JAZZ PHARMACEUTICALS P SHS USD COM g50871105 239 1,460 SH SOLE 1,460 0 0
JETBLUE AIRWAYS CORP COM COM 477143101 291 18,329 SH SOLE 18,329 0 0
JOHNSON & JOHNSON COM 478160104 8,012 76,617 SH SOLE 75,837 0 780
KANSAS CITY SOUTHERN COM NEW COM 485170302 411 3,370 SH SOLE 3,370 0 0
KEYCORP NEW COM COM 493267108 403 29,000 SH SOLE 29,000 0 0
LAM RESEARCH CORP COM COM 512807108 314 3,960 SH SOLE 3,960 0 0
LAZARD LTD SHS A COM G54050102 266 5,320 SH SOLE 5,320 0 0
LEGG MASON INC COM COM 524901105 425 7,970 SH SOLE 7,970 0 0
LIONS GATE ENTMNT CORP COM NEW COM 535919203 218 6,820 SH SOLE 6,820 0 0
LOWES COS INC COM COM 548661107 6,766 98,339 SH SOLE 97,309 0 1,030
LULULEMON ATHLETICA IN COM COM 550021109 293 5,255 SH SOLE 5,255 0 0
LYONDELLBASELL INDUSTR SHS - A COM n53745100 2,626 33,071 SH SOLE 32,621 0 450
MANHATTAN ASSOCS INC COM COM 562750109 250 6,132 SH SOLE 6,132 0 0
MASTERCARD INC CL A COM 57636Q104 3,901 45,277 SH SOLE 44,862 0 415
MEDIVATION INC COM COM 58501N101 218 2,185 SH SOLE 2,185 0 0
MEDNAX INC COM COM 58502b106 257 3,890 SH SOLE 3,890 0 0
MEDTRONIC PLC COM G5960L103 2,766 38,314 SH SOLE 38,259 0 55
MICROSOFT CORP. COM 594918104 6,964 149,914 SH SOLE 148,464 0 1,450
MONDELEZ INTL INC CL A COM 609207105 2,638 72,623 SH SOLE 71,773 0 850
MONSANTO CO NEW COM COM 61166W101 4,788 40,081 SH SOLE 39,591 0 490
MUELLER WTR PRODS INC COM SER COM 624758108 142 13,871 SH SOLE 13,871 0 0
MYLAN LABS INC. COM 628530107 239 4,231 SH SOLE 4,231 0 0
NIKE INC CL B COM 654106103 5,549 57,715 SH SOLE 57,110 0 605
NOBLE ENRGY INC COM COM 655044105 4,120 86,870 SH SOLE 86,010 0 860
NXP SEMICONDUCTORS N V COM COM N6596X109 516 6,760 SH SOLE 6,760 0 0
OLD DOMINION FGHT LINE COM COM 679580100 285 3,670 SH SOLE 3,670 0 0
PANERA BREAD CO CL A COM 69840W108 400 2,290 SH SOLE 2,290 0 0
PAYCHEX INC COM COM 704326107 235 5,100 SH SOLE 5,100 0 0
PEPSICO COM 713448108 5,063 53,545 SH SOLE 52,920 0 625
PFIZER INC COM 717081103 5,083 163,175 SH SOLE 161,855 0 1,320
PGT INC COM COM 69336v101 165 17,185 SH SOLE 17,185 0 0
PHARMACYCLICS INC COM COM 716933106 274 2,245 SH SOLE 2,245 0 0
PHILLIPS 66 COM COM 718546104 2,896 40,392 SH SOLE 39,962 0 430
PRINCIPAL FINANCIAL GP COM COM 74251V102 227 4,380 SH SOLE 4,380 0 0
QUALCOMM INC COM COM 747525103 4,974 66,923 SH SOLE 66,228 0 695
RALPH LAUREN CORP COM 751212101 4,074 22,001 SH SOLE 21,756 0 245
RAYMOND JAMES FINL INC COM COM 754730109 279 4,870 SH SOLE 4,870 0 0
RED HAT INC COM COM 756577102 270 3,910 SH SOLE 3,910 0 0
RITE AID CORP COM 767754104 378 50,270 SH SOLE 50,270 0 0
ROPER INDS INC NEW COM COM 776696106 273 1,747 SH SOLE 1,747 0 0
RPM INTL INC COM COM 749685103 306 6,035 SH SOLE 6,035 0 0
SCHWAB CHARLES CP NEW COM COM 808513105 4,191 138,812 SH SOLE 137,337 0 1,475
SENSATA TECHNOLOGIES H SHS COM n7902x106 255 4,865 SH SOLE 4,865 0 0
SIGNATURE BK NEW YORK COM COM 82669G104 221 1,753 SH SOLE 1,753 0 0
SOUTH ST CORP COM COM 840441109 1,916 28,557 SH SOLE 28,557 0 0
SOUTHERN CO. COM 842587107 571 11,622 SH SOLE 11,622 0 0
SPECTRUM BRANDS HLDGS COM COM 84763r101 230 2,409 SH SOLE 2,409 0 0
SPIRIT AIRLS INC COM COM 848577102 244 3,225 SH SOLE 3,225 0 0
STARBUCKS CORP COM COM 855244109 2,839 34,605 SH SOLE 34,305 0 300
STERIS CORP COM COM 859152100 333 5,139 SH SOLE 5,139 0 0
SUNTRUST BKS INC COM COM 867914103 4,274 102,015 SH SOLE 100,950 0 1,065
SYNERGY RESOURCES CORP. COM 87164P103 130 10,370 SH SOLE 10,370 0 0
TE CONNECTIVITY LTD COM H84989104 4,319 68,278 SH SOLE 67,703 0 575
TESORO CORP COM COM 881609101 274 3,680 SH SOLE 3,680 0 0
TEXAS INSTRS INC COM COM 882508104 5,530 103,439 SH SOLE 102,389 0 1,050
THE SCOTTS COMPANY COM 810186106 232 3,725 SH SOLE 3,725 0 0
TIFFANY & CO NEW COM COM 886547108 201 1,883 SH SOLE 1,883 0 0
TIME WARNER CABLE INC COM 88732J207 219 1,440 SH SOLE 1,440 0 0
TIME WARNER INC COM 887317303 2,804 32,831 SH SOLE 32,531 0 300
UNDER ARMOUR INC CL A COM 904311107 217 3,200 SH SOLE 3,200 0 0
UNION PACIFIC CORP. COM 907818108 6,802 57,098 SH SOLE 56,633 0 465
UNITED PARCEL SERVICE CL B COM 911312106 5,630 50,647 SH SOLE 50,152 0 495
UNITED RENTALS INC COM COM 911363109 339 3,325 SH SOLE 3,325 0 0
VERINT SYS INC COM COM 92343X100 239 4,097 SH SOLE 4,097 0 0
VERTEX PHARMACEUTICALS COM COM 92532F100 5,529 46,542 SH SOLE 46,092 0 450
WAL-MART STORES INC. COM 931142103 3,797 44,209 SH SOLE 43,694 0 515
WALGREENS BOOTS ALLIAN COM COM 931427108 6,069 79,651 SH SOLE 78,836 0 815
WELLS FARGO & CO NEW COM COM 949746101 5,433 99,103 SH SOLE 98,138 0 965
WHOLE FOODS MKT INC COM COM 966837106 362 7,175 SH SOLE 7,175 0 0
WILLIAMS SONOMA INC COM COM 969904101 269 3,555 SH SOLE 3,555 0 0
WYNDHAM WORLDWIDE CORP COM COM 98310W108 397 4,633 SH SOLE 4,633 0 0
CRESCENT LARGE CAP MACRO INST MUT FD 85520V715 15,782 1,128,085 SH SOLE 1,128,085 0 0
ALPS ETF TR ALERIAN MLP ETF 00162q866 961 54,855 SH SOLE 54,855 0 0
DBX ETF TR XTRAK MSCI EAFE ETF 233051200 1,564 57,940 SH SOLE 57,940 0 0
GLOBAL X FDS GLB X ASEAN 40 ETF 37950e648 325 20,590 SH SOLE 20,590 0 0
ISHARES CORE S&P MIDCAP ETF 464287507 3,781 26,111 SH SOLE 26,111 0 0
ISHARES TR DJ SEL DIV INX ETF 464287168 259 3,268 SH SOLE 3,268 0 0
ISHARES TR FLTG RATE NT ETF 46429B655 2,330 46,105 SH SOLE 46,105 0 0
ISHARES TR MSCI EMERG MKT ETF 464287234 1,134 28,860 SH SOLE 28,860 0 0
ISHARES TR RUSSELL 2000 ETF 464287655 1,741 14,556 SH SOLE 14,556 0 0
ISHARES TR RUSSELL1000VAL ETF 464287598 2,576 24,675 SH SOLE 24,675 0 0
ISHARES TR S&P 100 IDX FD ETF 464287101 4,063 44,674 SH SOLE 44,674 0 0
ISHARES TR US PFD STK IDX ETF 464288687 2,376 60,238 SH SOLE 60,238 0 0
POWERSHARES ETF TR II CEF INC ETF 73936Q843 1,775 75,197 SH SOLE 75,197 0 0
POWERSHS GBL ETF TRUST AGG PFD ETF 73936t565 600 40,846 SH SOLE 40,846 0 0
SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 586 11,310 SH SOLE 11,310 0 0
SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 509 11,545 SH SOLE 11,545 0 0
SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 317 7,790 SH SOLE 7,790 0 0
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 215 3,909 SH SOLE 3,909 0 0
SELECT SECTOR SPDR TR SBI CONS ETF 81369y407 382 5,290 SH SOLE 5,290 0 0
SELECT SECTOR SPDR TR SBI CONS ETF 81369Y308 1,344 27,710 SH SOLE 27,710 0 0
SELECT SECTOR SPDR TR SBI INT- ETF 81369y605 2,089 84,468 SH SOLE 84,468 0 0
SELECT SECTOR SPDR TR SBI INT- ETF 81369y803 3,144 76,038 SH SOLE 76,038 0 0
SPDR INDEX SHS FDS ASIA PACIF ETF 78463x301 879 10,542 SH SOLE 10,542 0 0
SPDR INDEX SHS FDS DJ INTL RL ETF 78463x863 731 17,576 SH SOLE 17,576 0 0
SPDR INDEX SHS FDS S&P INTL ET ETF 78463x772 1,265 30,105 SH SOLE 30,105 0 0
SPDR SER TR SHT TRM HGH YLD ETF 78468r408 2,444 84,535 SH SOLE 84,535 0 0
SPDR SERIES TRUST S&P REGL BKG ETF 78464A698 2,325 57,114 SH SOLE 57,114 0 0
SPDR SERIES TRUST S&P RETAIL E ETF 78464a714 2,614 27,224 SH SOLE 27,224 0 0

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