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Form 13F-HR Alpha Family Trust For: Jun 30

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August 15, 2022 6:36 AM EDT

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
Report for the Calendar Year or Quarter Ended: 06-30-2022
Check here if Amendment   Amendment Number:
This Amendment (Check only one.):   is a restatement.
  adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Alpha Family Trust
Address: 11301 W. OLYMPIC BLVD
STE #121-601
Los Angeles , CA90064
Form 13F File Number: 028-20924

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Adam Chesnoff, Attorney in Fact*
Title: Attorney in Fact
Phone: 310-557-5100
Signature, Place, and Date of Signing:
/s/ Adam Chesnoff Los Angeles , CA 08-05-2022
[Signature] [City, State] [Date]
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
  13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
  13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 4
Form 13F Information Table Entry Total: 53
Form 13F Information Table Value Total: 157,009
(thousands)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
Form 13F File Number Name
028-20914 Cheryl Saban
028-20913 Haim Saban
028-20912 SC Strategies LLC
028-20906 SC Equtities LLC

List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Form 13F File Number Name
1 028-20914 Cheryl Saban
2 028-20913 Haim Saban
3 028-20912 SC Strategies LLC
4 028-20906 SC Equtities LLC

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
SOAR TECHNOLOGY ACQUISN CORP Unit G82472104 4,850 500,000 SH DFND 1,2 0 500,000 0
Alphabet Inc Cap Stk Cl A 02079K305 10,083 4,627 SH DFND 1,2,3,4 0 4,627 0
SPDR S&P 500 ETF TR TR UNIT 78462F103 15,277 120,176 SH DFND 1,2,3,4 0 120,176 0
Amazon.com Inc. Com 023135106 17,622 165,915 SH DFND 1,2,3,4 0 165,915 0
Adobe Systems Incorporated Com 00724F101 2,027 5,537 SH DFND 1,2,3,4 0 5,537 0
Dynatrace Inc. Com 268150109 4,868 123,417 SH DFND 1,2,3,4 0 123,417 0
Apple Inc. Com 037833100 10,440 76,360 SH DFND 1,2,3,4 0 76,360 0
Meta Platforms CL A 30303M102 11,932 73,998 SH DFND 1,2,3,4 0 73,998 0
Tesla, Inc. Com 88160R101 673 1,000 SH DFND 1,2,3,4 0 1,000 0
APPLOVIN CORP com 03831W108 908 26,358 SH DFND 1,2,3 0 26,358 0
Microsoft Corp. Com 594918104 13,282 51,716 SH DFND 1,2,3,4 0 51,716 0
Mercadolibre Inc. Com 58733R102 3,671 5,764 SH DFND 1,2,3,4 0 5,764 0
Microsoft Corp. Com 594918104 3,660 14,250 SH DFND 1,2 0 14,250 0
Unitedhealth Group Inc. Com 91324P102 604 1,175 SH DFND 1,2,3,4 0 1,175 0
Service Now Inc. Com 81762P102 10,014 21,060 SH DFND 1,2,3,4 0 21,060 0
Johnson & Johnson Com 478160104 585 3,295 SH DFND 1,2,3,4 0 3,295 0
SPDR SER TR S&P BIOTECH 78464A870 4,263 57,400 SH DFND 1,2 0 57,400 0
Berkshire Hathaway Inc. CL B 084670702 584 2,140 SH DFND 1,2,3,4 0 2,140 0
ZoomInfo Technologies Inc. Com CL A 98980F104 2,071 62,291 SH DFND 1,2,3,4 0 62,291 0
Exxon Mobil Corp. Com 30231G102 512 5,975 SH DFND 1,2,3,4 0 5,975 0
BLOCK INC CL A 852234103 1,874 30,488 SH DFND 1,2,3,4 0 30,488 0
Proctor & Gamble Co. Com 742718109 475 3,300 SH DFND 1,2,3,4 0 3,300 0
Similarweb Ltd. SHS M84137104 13,875 1,681,777 SH DFND 1,2 0 1,681,777 0
Twilio Inc CL A 90138F102 5,930 70,757 SH DFND 1,2,3,4 0 70,757 0
Ironsource Ltd CL A ORD SHS M5R75Y101 9,046 3,800,728 SH DFND 1,2 0 3,800,728 0
JPMorgan Chase & Co Com 46625H100 420 3,730 SH DFND 1,2,3,4 0 3,730 0
Abbvie Inc. Com 00287Y109 375 2,450 SH DFND 1,2,3,4 0 2,450 0
Visa Inc. Com Cl A 92826C839 374 1,900 SH DFND 1,2,3,4 0 1,900 0
Coca-Cola Co. Com 191216100 371 5,895 SH DFND 1,2,3,4 0 5,895 0
The Home Depot, Inc. Com 437076102 355 1,295 SH DFND 1,2,3,4 0 1,295 0
Pfizer Inc. Com 717081103 343 6,550 SH DFND 1,2,3,4 0 6,550 0
Nvidia Corp. Com 67066G104 324 2,140 SH DFND 1,2,3,4 0 2,140 0
Verizon Communications Inc. Com 92343V104 321 6,320 SH DFND 1,2,3,4 0 6,320 0
Pepsico, Inc. Com 713448108 307 1,845 SH DFND 1,2,3,4 0 1,845 0
McDonalds Corp. Com 580135101 297 1,205 SH DFND 1,2,3,4 0 1,205 0
Broadcom Inc. Com 11135F101 296 610 SH DFND 1,2,3,4 0 610 0
Mastercard Inc. Com CL A 57636Q104 295 935 SH DFND 1,2,3,4 0 935 0
Thermo Fisher Scientific Inc. Com 883556102 293 540 SH DFND 1,2,3,4 0 540 0
Merck & Co., Inc. Com 58933Y105 282 3,095 SH DFND 1,2,3,4 0 3,095 0
Texas Instruments Inc. Com 882508104 280 1,825 SH DFND 1,2,3,4 0 1,825 0
Eli Lilly & Co. Com 532457108 274 845 SH DFND 1,2,3,4 0 845 0
Costco Wholesale Corp. Com 22160K105 271 565 SH DFND 1,2,3,4 0 565 0
Abbott Laboratories Com 002824100 242 2,230 SH DFND 1,2,3,4 0 2,230 0
Cisco Systems, Inc. Com 17275R102 241 5,660 SH DFND 1,2,3,4 0 5,660 0
Linde Plc SHS G5494J103 229 795 SH DFND 1,2,3,4 0 795 0
Amgen Inc. Com 031162100 224 920 SH DFND 1,2,3,4 0 920 0
Comcast Corporation Com Cl A 20030N101 220 5,605 SH DFND 1,2,3,4 0 5,605 0
Union Pacific Corp. Com 907818108 213 1,000 SH DFND 1,2,3,4 0 1,000 0
Walmart Inc. Com 931142103 211 1,735 SH DFND 1,2,3,4 0 1,735 0
Accenture PLC SHS CL A 931142103 208 750 SH DFND 1,2,3,4 0 750 0
ConocoPhillips Com 20825C104 208 2,305 SH DFND 1,2,3,4 0 2,305 0
Intel Corp. Com 458140100 206 5,500 SH DFND 1,2,3,4 0 5,500 0
Raytheon Technologies Corp. Com 75513E101 203 2,110 SH DFND 1,2,3,4 0 2,110 0

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