E*TRADE (ETFC) Jumps On Renewed Takeover Rumor
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E*TRADE (Nasdaq: ETFC) is back in the rumor mill today and shares are moving.
The online broker, famous for its talking baby ads, last traded up 2.3% to $10.29 as traders were buzzing about rumors the company could find itself the target of a takeover bid.
While a takeover of E*TRADE is not far-fetched, in November 2011 the company ended an unsuccessful sales process. It would seem too soon to start another sales process just a few short months after deciding not to sell.
The online broker, famous for its talking baby ads, last traded up 2.3% to $10.29 as traders were buzzing about rumors the company could find itself the target of a takeover bid.
While a takeover of E*TRADE is not far-fetched, in November 2011 the company ended an unsuccessful sales process. It would seem too soon to start another sales process just a few short months after deciding not to sell.
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