Walmart redesigns its 'Great Value' private label brand
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Shopping trolley is seen in front of Walmart logo in this illustration, July 24, 2022. REUTERS/Dado Ruvic/Illustration
April 15 (Reuters) - Walmart said on Wednesday it is redesigning its private-label brand "Great Value" as price-conscious shoppers increasingly opt for cheaper store-brand products.
* The redesign of the brand, which was launched in 1993,will span almost 10,000 food and consumables items, markingWalmart's first brand refresh in more than a decade, the retailgiant said. * The rollout will be phased over two years, beginning withsalty snacks and expanding category by category. * The new design will have nutritional information andbenefit claims across all its "Great Value" food items. * Scott Morris, senior vice president of private brands atWalmart U.S., said the refresh would not change the productsthemselves or their pricing. * The redesign comes months after Walmart's announcementthat it would remove synthetic dyes from its private labelfoods, including Great Value by January 2027, amid shiftingconsumer preferences driven by the rise of GLP-1 weight-lossdrugs. * The retailer, in February posted another quarter of steadysales driven by its growing online business.(Reporting by Koyena Das in Bengaluru)
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