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Volvo to discontinue EX30 in US later this year

March 16, 2026 4:49 PM EDT

FILE PHOTO: Volvo reveals their new Volvo EX30 fully-electric small SUV vehicle during an event in Milan, Italy June 7, 2023. REUTERS/Claudia Greco/File Photo

March 16 (Reuters) - Swedish ‌automaker Volvo ​Cars ​said on Monday it will discontinue the EX30, a small electric SUV, and the ‌EX30 Cross Country in the United States ⁠later this year.

While U.S. sales of the two models will ‌end after the 2026 ‌model year, the EX30 will remain available in other markets including Canada and Mexico, a spokesperson ​for the automaker said in a statement to Reuters.

Business Insider reported the decision earlier ⁠on Monday.

Volvo sold nearly 5,400 of the EX30 model in 2025 in ​the U.S., around 4.4% of Volvo's overall U.S. sales.

Volvo Cars' sales volumes fell 10% ​in the three months through ‌February due to trade tariffs and other market headwinds while sales of ⁠fully electric cars jumped.

Global EV sales fell again in February, depressed by China's largest sales drop since the ⁠onset of the COVID-19 pandemic in early 2020, as governments ​worldwide hit the brake on policies designed to encourage purchases of electric cars.

The EX30 was launched in 2023 amid ‌competition between carmakers to make EVs more affordable.

It was described by then-CEO Jim ‌Rowan as a "small SUV doing Volvo things" during ⁠the car's launch event.

(Reporting ‌by Hyunsu Yim ​and Kanjyik Ghosh in Barcelona and Marie Mannes; Editing by Franklin Paul and Cynthia ‌Osterman)



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