Universal Music shares shed quarter of value on streaming concerns

July 31, 2026 4:17 AM EDT

Universal Music Group logo is seen displayed in this illustration taken, May 3, 2022. REUTERS/Dado Ruvic/Illustration

July 31 (Reuters) - Universal Music ‌Group shares ​shed ​a quarter of their value on Friday after the world's largest music company reported slower growth in subscription ‌revenue, raising concerns about its streaming momentum.

The music label, ⁠home to artists including Taylor Swift and BTS, has been a major beneficiary ‌of the shift to ‌paid streaming. Its premium valuation rests on its ability to convert that position into steady subscription growth through price increases, ​subscriber additions and market-share gains, making the quarterly slowdown particularly unsettling for investors.

Subscription revenue growth slowed to 6.7% in ⁠the second quarter from 7.9% in the previous three months.

The selloff comes two months ​after UMG rejected a $64 billion takeover approach from Bill Ackman's Pershing Square, saying the unsolicited proposal undervalued ​the company.

The shares were trading down ‌25% at 1000 GMT, on track for their biggest one-day drop ever, wiping about €8.8 billion from UMG's ⁠market value to €26.6 billion.

Citi said in a note that UMG's quarterly revenue exceeded the broker's expectations, but adjusted core earnings were below ⁠its estimate.

The softer core profit reflected recorded-music revenue and repertoire mix, higher central ​costs and a small merchandising loss, Deutsche Bank said, though it added that improving market-share momentum late in the quarter could support third-quarter trends.

JPMorgan ‌analysts also said subscription trends could improve in the second half of the year, as UMG's ‌market-share momentum strengthens and release slate improves.

Shares in Vivendi, one ⁠of UMG's largest shareholders, dropped ‌18% in sympathy ​and were headed for their largest one-day slump since 2002.

(Reporting by Leo Marchandon in Gdansk, editing by ‌Milla Nissi-Prussak)



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