UK consumer confidence jumps to two-year high, GfK says

August 20, 2026 7:03 PM EDT

Fruits and vegetables are displayed outside a shop in London, Britain, August 18, 2026. REUTERS/Jack Taylor

(Corrects to add ‌dropped word ​in ​paragraph 2)

Aug 21 (Reuters) - British consumer morale jumped to a two-year high this month ‌as households became more confident about making ⁠major purchases, a survey showed on Friday that added ‌to a run of ‌unexpectedly strong economic data.

GfK's Consumer Confidence Index rose to -14 from -17 in July, against expectations in ​a Reuters poll of economists for a fall to -18.

"With inflation back on the rise ... ⁠and with continued uncertainty in the Middle East and elsewhere, there ​are still many challenges ahead that will test the mettle of UK consumers," said ​Neil Bellamy, consumer insights ‌director at GfK.

• All but one of the survey's five key sub-indexes rose ⁠in August

• GfK's gauge of confidence for making major purchases rose to its highest level since ⁠December 2021

• Personal financial confidence for the next 12 months ​rose to its highest level since January, while economic expectations rose to a two-year high

• Other consumer confidence ‌surveys from YouGov/Cebr, BRC-Opinium, Barclays and LSEG/Ipsos have all shown increases over the ‌last month

• GfK's survey, which dates back ⁠to 1974, was based ‌on 2,000 adults ​polled between July 30 and August 12

(Reporting by Andy Bruce; editing by David ‌Milliken)



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