UK consumer confidence jumps to two-year high, GfK says

August 20, 2026 7:03 PM EDT

Fruits and vegetables are displayed outside a shop in London, Britain, August 18, 2026. REUTERS/Jack Taylor

Aug 21 (Reuters) - British ‌consumer morale ​jumped ​to a two-year high this month as households became more confident about ‌making major purchases, a survey showed on ⁠Friday that added to a run of unexpectedly strong ‌economic data.

GfK's Consumer Confidence ‌Index rose to -14 from -17 in July, against expectations in a Reuters poll of economists ​for a fall -18.

"With inflation back on the rise ... and with continued uncertainty in the ⁠Middle East and elsewhere, there are still many challenges ahead ​that will test the mettle of UK consumers," said Neil Bellamy, consumer insights ​director at GfK.

• All ‌but one of the survey's five key sub-indexes rose in August

• GfK's ⁠gauge of confidence for making major purchases rose to its highest level since December 2021

• Personal ⁠financial confidence for the next 12 months rose to ​its highest level since January, while economic expectations rose to a two-year high

• Other consumer confidence surveys from ‌YouGov/Cebr, BRC-Opinium, Barclays and LSEG/Ipsos have all shown increases over the last ‌month

• GfK's survey, which dates back to ⁠1974, was based ‌on 2,000 adults ​polled between July 30 and August 12

(Reporting by Andy Bruce; editing by David ‌Milliken)



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