Turkish competition authority launches probe into Google's PMAX
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FILE PHOTO: Figurines with computers and smartphones are seen in front of Alphabet logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration
ISTANBUL (Reuters) -Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday.
In a statement, the competition board said the probe will examine whether Google has engaged in unfair practices against advertisers and if it has hindered competition through data consolidation with PMAX.
Google's Performance Max uses AI and automatically finds the best placements for a brand's ads across Google services including email, search and YouTube.
(Reporting by Ezgi Erkoyun; Editing by Joe Bavier)
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