Trustpilot profit quadruples as review platform emerges as 'AI winner'
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Trustpilot's logo is pictured on a smartphone in front of an electronic display showing the same logo in this illustration taken, December 4, 2021. REUTERS/Dado Ruvic/Illustration
March 17 (Reuters) - Global online review platform Trustpilot said on Tuesday its annual profit more than quadrupled, lifted by AI search tools that drove a 1,490% surge in click-throughs to its site and reinforced its role as a key data source for AI models.
Shares of the company jumped nearly 19% in early trading.
Trustpilot, whose reviews are increasingly appearing across the web and in AI-generated search results, is among digital platforms with large stores of user-generated content benefiting from the AI boom, as large language models draw on review sites to answer consumer queries.
* "This is a very strong set of results in our view, withmaterial consensus upgrades expected at the adjusted EBITDAline, with both results and LLM citations reinforcing our viewthat Trustpilot is an AI winner," RBC analysts said. * Trustpilot said click-throughs from AI search soared1,490% year-on-year, with the platform ranked as the fifthmost-cited domain globally on ChatGPT in January, according todata provider Promptwatch. * The London-listed company forecast high-teens revenuegrowth in 2026 and a 2-3 percentage point improvement in itsadjusted EBITDA margin, supported by strong 2025 bookings. * In December, short seller Grizzly Research disclosed ashort position in Trustpilot and accused it of creating fakeprofiles to post negative reviews and pressure firms into paidsubscriptions. Trustpilot rejected the allegations. * The company reported an operating profit of $16 millionfor 2025, up 320% from $3.8 million a year earlier.(Reporting by Yamini Kalia in Bengaluru; Editing by Sumana Nandy)
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