Trump Media to license Truth Social data to financial services firms

July 16 (Reuters) - Trump ‌Media & Technology ​Group ​on Thursday launched Truth API, a licensed data feed that will ‌provide financial services companies with "the fastest" access ⁠to posts from the highest-ranking Truth Social accounts.

The ‌paid-for API (application programming interface) ‌is aimed at giving "immediate, verified access to information" on Truth Social to organizations that ​prioritize tracking influential posts on the platform, the company said in a ⁠statement.

"Until now... firms that prioritize tracking influential Truth posts have ​relied on manual monitoring. Truth API closes the gap," it said, adding that ​the feed is designed ‌for businesses "most impacted by the cost of a delay in information" ⁠such as algorithmic trading firms.

The API will be significantly faster than scraping Truth Social data, ⁠Trump Media interim CEO Kevin McGurn said in an ​interview with Axios earlier in the day.

The product, available to enterprise customers starting August, is expected to ‌create a new revenue stream for the company.

It will provide round-the-clock ‌coverage of influential posts on Truth Social ⁠and include an ‌archive of posts ​dating back to 2022.

(Reporting by Deborah Sophia in Bengaluru; Editing by Shilpi ‌Majumdar)

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