Tesla European registrations climb in June

July 1, 2026 8:27 AM EDT

The Tesla logo is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier

By Amir Orusov and Mathias ‌de Rozario

July 1 (Reuters) - ​Tesla ​registrations rose across several European markets in June, data showed on Wednesday, extending a recovery in the U.S. electric vehicle ‌maker's regional sales ahead of its second-quarter delivery report.

Tesla registrations, ⁠a proxy for sales, rose 39% in Denmark, 56% in Sweden and 5.6% in Spain, ‌according to bilstatistik.dk, Mobility Sweden ‌and ANFAC. In France, registrations more than doubled, according to auto industry body PFA.

The rebound follows a weak period for Tesla in ​Europe, where it lost market share last year as Chinese brands gained ground, its model lineup remained limited and some consumers reacted against ⁠CEO Elon Musk's political stance.

France has been a bright spot for Tesla. Rico Luman, senior economist ​at ING Research, said demand there had been helped by the country's electric vehicle subsidy scheme and faster electrification ​of company fleets, while Tesla was also ‌recovering from last year's controversy around Musk.

Norway bucked the broader trend, however, with new Tesla registrations falling 43% from ⁠a year earlier, according to data from compiler OFV. Norway's battery-electric vehicle sales had been boosted by "very generous" incentives and front-loaded ahead of a reduction in tax ⁠benefits in 2026, resulting in a temporary market slowdown this year, Luman said.

The June ​data also set the stage for Tesla's quarterly delivery figures.

Analysts expect Tesla to report a 5% rise in second-quarter vehicle deliveries, with much of the gain likely ‌to come from Europe. Registrations of battery-electric vehicles in Europe rose 39.1% in May, according to the European Automobile ‌Manufacturers' Association (ACEA), helped by higher fuel prices that encouraged buyers to switch.

Britain ⁠and Germany, Europe's two largest ‌car markets, are due to ​release June registration data later this week.

(Reporting by Amir Orusov and Mathias de Rozario; Editing by Andrew Heavens and ‌Matt Scuffham)



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