Target taps insider Roath as operations chief in leadership shake‑up

February 10, 2026 7:30 AM EST

A Target logo is seen on shopping carts at a Target store in Manhattan, New York City, U.S., November 22, 2021. REUTERS/Andrew Kelly

Feb 10 (Reuters) - Target ⁠on Tuesday ⁠named ‍longtime executive Lisa Roath as its operating chief in a leadership reshuffle under new CEO ‍Michael Fiddelke, as the U.S. retailer focuses ​on a sales revival.

The move comes as Fiddelke, who took ​charge earlier this month, steps up efforts to streamline operations and cut costs through layoffs, including an October plan to eliminate ​1,800 corporate roles.

Roath, who joined the retailer in 2006 and has held a range of leadership ​positions, most recently oversaw its food, essentials and beauty merchandising.

Target said the ‌leadership changes are intended to strengthen its merchandising expertise and improve the guest experience, ​areas that have become central ⁠to Fiddelke’s turnaround agenda.

The Minneapolis, Minnesota-based company on Tuesday also appointed Cara Sylvester as ‌its chief merchandising officer effective February 15. It said Chief Commercial Officer Rick Gomez and Jill Sando, chief merchandising ‌officer for apparel and accessories, will both leave the company.

"These ‌leadership changes align the right talent and expertise with key roles, and simplify our structure so we can advance our ‍strategy with greater speed, clarity and accountability," Fiddelke said in a statement.

The company also ⁠reiterated that it expects to report fourth-quarter 2025 sales and full-year adjusted profit in line with its prior forecast.

(Reporting by Savyata Mishra in Bengaluru; Editing by Arun Koyyur and Maju Samuel)



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