Target says it does not use customer data to raise prices

Oct 15 (Reuters) - ‌Target said ​on ​Thursday that it was not using customer data to raise ‌prices based on shoppers' identities or ⁠locations, joining rival Walmart in trying ‌to address growing concerns ‌over targeted pricing by retailers.

Here are some details:

• Target said it also ​does not adjust prices based on time of day or ⁠during periods of high demand

• Prices could vary based ​on local costs, pricing regulation, competition and store or channel-specific discounts, ​but would be ‌the same for all customers on the same platform or ⁠location, the company said

• The company's loyalty program, Target Circle, gathers customer ⁠shopping history to promote relevant deals and offers, ​but does not raise prices, Target said

• This month, Walmart has also released statements ‌denying claims that it used technology such as digital shelf ‌labels and AI tools such ⁠as its chatbot ‌Sparky to deploy ​dynamic pricing

(Reporting by Juveria Tabassum in Bengaluru; Editing by Shailesh ‌Kuber)

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