T-Mobile expects temporary hit from new pricier plans

July 23, 2026 6:31 AM EDT

A T-Mobile logo is seen on the storefront door of a store in Manhattan, New York, U.S., April 30, 2018. REUTERS/Shannon Stapleton

By Harshita Mary Varghese

July ‌23 (Reuters) - T-Mobile said ​on ​Thursday it expects third-quarter postpaid account additions to decline sequentially as the telecom operator upgrades its rate plans, sending its shares ‌down nearly 7%.

The company is phasing out older wireless plans and ⁠migrating affected customers to newer options that offer features like unlimited premium data and device ‌upgrades, but are more expensive.

That ‌strategy is also expected to lead to a temporary increase in customer churn in the current quarter, the company said. T-Mobile has also been ​facing intense competition from AT&T and Verizon.

The company expects about 250,000 net postpaid accounts in the third quarter, below Visible Alpha-compiled analysts' average ⁠estimate of about 304,000 additions. It added 277,000 postpaid accounts in the previous quarter, which was already ​a 13% decline from a year earlier.

T-Mobile has been modernizing its wireless plan portfolio and enhancing benefits for legacy customers ​as part of a broader push to ‌migrate subscribers to its newer plans, Chief Operating Officer Jon Freier told Reuters.

"We are seeing new customers really kind of ⁠adopt our most premium plans at a rate of about 60% of total sales."

The company raised its adjusted free cash flow to between $18.4 billion and $18.8 billion, from $18.1 ⁠billion to $18.7 billion previously.

The raise is from continued efficiencies, particularly in cash income taxes, but ​also we have other working capital benefits as we deploy some advanced AI tools, Finance Chief Peter Osvaldik told Reuters.

T-Mobile has expanded beyond wireless and into fiber through acquisitions ‌and joint ventures, though analysts note its planned fiber footprint remains considerably smaller than that of AT&T and Verizon.

Quarterly ‌average revenue per postpaid account rose 2% to $152.91, compared with $149.87 a year ago, ⁠while profit came in at $2.99 ‌per share, compared with analysts' ​average estimate of $2.59, according to data compiled by LSEG.

(Reporting by Harshita Mary Varghese and Jaspreet Singh in Bengaluru; Editing by ‌Shinjini Ganguli)



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