'Swift Home' trademark abandoned after Taylor Swift opposition

FREE Breaking News Alerts from StreetInsider.com!

E-mail Address

StreetInsider.com Top Tickers, 8/13/2026

1. CSCO
2. CBRS
3. COHR
4. WYFI
5. STUB
6. CRS
7. EAT
8. GO
9. HLIT
10. ABN:NA

February 13, 2026 7:23 PM EST

FILE PHOTO: Taylor Swift poses at the red carpet during the 67th Annual Grammy Awards in Los Angeles, California, U.S., February 2, 2025. REUTERS/Daniel Cole/File Photo

By Blake Brittain

Feb 13 (Reuters) - ‌A bedding ​company ​that applied for a federal "Swift Home" trademark has abandoned its application following pressure from pop star Taylor Swift, ‌an attorney for the company told Reuters on Friday.

Swift's ⁠company TAS Rights Management LLC told the U.S. Patent and Trademark Office in a ‌Wednesday filing the cursive "Swift" ‌in Cathay Home Inc's proposed logo closely resembles the singer's trademarked signature and would likely mislead consumers into thinking she endorsed ​Cathay's products.

"Our client has not used the disputed mark in commerce," Cathay's attorney Ting Geng said on Friday. "After evaluating ⁠the circumstances, our client elected not to pursue registration of a mark it did not ​consider essential to its business."

Geng also said Cathay previously signed a coexistence agreement with Swift for another "Swift ​Home" trademark that was not at ‌issue in the singer's opposition.

Cathay's abandonment of its new application was not immediately reflected in the USPTO's ⁠records. Attorneys and a spokesperson for Swift did not immediately respond to a request for comment.

Cathay's website says it sells its products through ⁠Bed Bath & Beyond, Target, Nordstrom and other retailers. It applied last year to ​register a federal "Swift Home" trademark covering bedding items including pillows, mattresses and sheets.

Taylor Swift is a 14-time Grammy Award winner whose recent "Eras" tour was ‌the highest-grossing concert tour of all time.

Her company's Wednesday filing said she owns federal trademarks covering the ‌use of her name on bed linens, clothing and other products, ⁠and that Cathay's proposed ‌trademark would cause consumer ​confusion.

Cathay did not respond to Swift's argument at the USPTO.

(Reporting by Blake Brittain in Washington; Editing by ‌Chris Reese)


Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Reuters