Starbucks shares rise as Niccol's turnaround gains momentum

July 30, 2026 5:57 AM EDT

A woman walks past a logo of Starbucks in Seoul, South Korea, May 26, 2026. REUTERS/Kim Hong-Ji

July 30 (Reuters) - Starbucks shares ‌jumped 5.6% ​in ​premarket trading on Thursday, after a fourth straight quarter of comparable sales growth and increased annual targets ‌indicated CEO Brian Niccol's efforts were yielding sustainable ⁠results.

• Niccol's turnaround completes two years in September, and has resulted in ‌Starbucks trying to woo consumers ‌in the United States through a mix of simplifying its menu and revamping its stores to return to its ​coffeehouse roots.

• The company has also tried to reduce wait times and has closed some underperforming stores, including ⁠its iconic Seattle roastery.

• The coffee chain was continuing to assess its North America ​store portfolio, which could lead to some more closures, executives said on Wednesday at a post-earnings ​call.

• Starbucks would also double down ‌on its efforts to remodel stores, executives said, with the target to complete at least 500 ⁠more remodels by the end of the fiscal year.

• "Broader macro uncertainty hasn't thrown a wrench in Starbucks' turnaround," said Morningstar analyst ⁠Ari Felhandler in a note.

• At least three brokerages, including RBC Capital ​Markets, Morgan Stanley and Jefferies, raised their price targets on the Starbucks stock on Thursday.

• "We surmise investors are baking in near-term turnaround growth ‌far into the future ... despite a highly competitive landscape," Felhandler added.

• The company's 12-month forward looking ‌price-to-earnings ratio was 35.11, compared with an industry median of ⁠15.37, according to data ‌compiled by LSEG.

• Starbucks' ​shares have risen about 23% so far this year.

(Reporting by Juveria Tabassum in Bengaluru; Editing by Joyjeet ‌Das)



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