Spotify to slap 'AI Persona' badges on AI-generated artist profiles 

August 11, 2026 3:43 PM EDT

FILE PHOTO: A screen displays the logo of Spotify on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., December 4, 2023. REUTERS/Brendan McDermid/File Photo

Aug 11 (Reuters) - Spotify ‌said on ​Tuesday ​it would begin adding "AI Persona" badges to some profiles from mid-September to give listeners ‌more transparency about whether the artist behind ⁠the music was a real person.

Listeners have expressed concerns about ‌artist profiles that appear ‌human but instead represent AI-generated personas, the media streaming platform said.

• Spotify will display the badge ​on banners and About sections in artist profiles, as well as in Search and ⁠on track rows across playlists.

• Starting Tuesday, artists can disclose that their ​profile represents an AI Persona through Spotify for Artists.

• Spotify will also review profiles ​whose public identity appears to ‌represent photorealistic AI-generated imagery.

• Spotify said it will exclude AI Personas from ⁠editorial and algorithmic recommendations by default unless users follow those artists.

• Artists whose profiles are flagged by Spotify's ⁠review team will be notified and given an opportunity to ​self-disclose or appeal, it said.

• Listeners will also be able to see whether an artist transparently shared that they ‌were an AI Persona or whether Spotify identified the profile through its own ‌review.

• Spotify added that the badge will be ⁠based on an artist's ‌public identity and ​not how the music was made.

(Reporting by Anzar Mehraj in Bengaluru; Editing by Jonathan ‌Ananda)



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